Sir Sir Lewis Hamilton has launched his own non-alcoholic spirit, Almave, crafted similarly to tequila, made from blue agave from Mexico.
The Formula 1 champion commented 'I’ve always loved tequila for its taste, but there are times when I don’t want the alcohol part of the deal and I know that there is a growing group of people who want the same. With Almave, we’re all about offering a high-quality option that doesn’t compromise on the craft and flavours of tequila and provides a truly authentic non-alcoholic blue agave experience'.